"The Brand Gap" by Marty Neumeier is a great book that definitely bridged the gap from creative to business for me. There are so many useful ideas compressed into so few pages that you will never want to put it down. Neumeier writes in such a way that allows you visualize the concepts and quickly put them to heart. This book has inspired me to think and become more innovative, to not be afraid to go against the grain, and to have a specialty in my field. I've collected my top 10 favorite ideas from the book to share with you and hope you find them as helpful and inspiring as I do.
In this day and age of the World Wide Web, it's hard to get others to notice you. We are constantly bombarded with information whether we like it or not. With thousands of social media posts per minute, your 'home' feed can get a little overwhelming. How do you cut through the bull and shed light on that gem of info that will spark interest in your community? Here are efficient ways to discover and engage with compelling live content, whether it's yours or not.
Presenting my work is an area that I struggle with. Having the sweaty spotlight is not my idea of a good time but I'm working on it. A solid client presentation is just as important as the actual designs themselves, and how your work is presented to a client can impact and sway how well they're received. So if you're hoping to knock 'em dead at the next client meeting, pay attention.
Recently I've been up to my nose hairs in freelance logo design work. With portfolio reviews and job interviews around the corner, this is a good chance to add new pieces to my resumé and make a few bucks too. In lieu of my new fangled projects, I thought I would touch on a few important points one must consider when designing a logo. Logo design is an art within itself, and they can become timeless pieces of society that everyone instantly recognizes. So now that I've got your attention, I present to you "The Pro's Guide To Logo Design."
The book "UnMarketing" by Scott Stratten was a very enjoyable read for me. He cut right to the chase and delivered many valid and useful points I had never considered before. As a design student, introducing myself to the business side of things is intimidating. Business lingo and knowledge are things I have yet to learn, but I feel one step closer to my goals after reading this book.
If you have the time to read this book you totally should. But for those of you who don't, I've gathered a list of the top lessons and fun facts that I took away from the book. |