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Throughout the last couple of weeks, many valuable questions concerning graduating designers have been answered. Doug Bartow of id29 has collected these questions over the years and answered them as an ongoing personal project. Graduating designers have a lot of questions and what Mr. Bartow has provided is as good as gold. Welcome back to "29 Things Young Designers Need To Know!" This week I will reveal Part 2 of the greatest list to date. Throughout the years, Doug Bartow, principal of id29 in Troy, NY has collected these questions and has tried answering many of them as an ongoing personal project. Many of the questions and concerns young designers share today are the same pro's like Mr. Bartow had as graduating students looking to make their mark on the world. There is nothing different in the design industry today that makes getting--and nailing--that initial interview or client pitch any easier. Unfortunately there isn't a handbook for making the transition from design student to design professional. To make that shift easier, Doug Bartow, principal of id29 in Troy, NY offers his advice. Many of the questions and concerns young designers share today are the same pro's like Mr. Bartow had as graduating students looking to make their mark on the world, with only a resumé and portfolio to get their collective feet in the door. There is nothing different in the design industry today that makes getting--and nailing--that initial interview or client pitch any easier. Throughout the years, Doug has collected these questions and has tried answering many of them as an ongoing personal project. Here are the first 10 of his thoughts on how to approach and interact with our culture as a young designer, in no particular order. In his book “Ogilvy on Advertising” David Ogilvy, who became “the most sought-after wizard in the advertising business” (TIME) brought to light many tried and true methods that made him so successful. Starting his career as a door-to-door salesman, he quickly developed one of the four biggest advertising agencies in the world, Ogilvy & Mather, with one hundred forty offices in forty countries. This book was a good read for me. I aspire to one day be able to collect my thoughts and knowledge with the clarity of Mr. Ogilvy. I like his honest, old school, no bull crap style in which he presents his life’s findings. Now ladies and gentlemen, 10 lessons from an advertising wizard. Last week my Marketing Management class had the pleasure of listening to a great talk on design by Ms. Leslie Moore, Creative Director of Cache River Valley Seed in Jonesboro, Arkansas. Many marketers today are having to take care of the design responsibilities, and with little direction or proper know-how things can get ugly fast. Ms. Moore's talk "Design + Branding Basics for Business" touched on many important aspects of design that all marketers should be familiar with. She emphasized that good design can propel your product into the next dimension through color, typography, layout, images, simplicity, and cohesiveness over other platforms and medias. She explained each point thoroughly, while also showing us examples to really stick it in our minds for good. Her three main points were great: Keep it simple, let it breathe, and be consistent. |