Last week my Marketing Management class had the pleasure of listening to a great talk on design by Ms. Leslie Moore, Creative Director of Cache River Valley Seed in Jonesboro, Arkansas. Many marketers today are having to take care of the design responsibilities, and with little direction or proper know-how things can get ugly fast.
Ms. Moore's talk "Design + Branding Basics for Business" touched on many important aspects of design that all marketers should be familiar with. She emphasized that good design can propel your product into the next dimension through color, typography, layout, images, simplicity, and cohesiveness over other platforms and medias. She explained each point thoroughly, while also showing us examples to really stick it in our minds for good. Her three main points were great: Keep it simple, let it breathe, and be consistent.
Ms. Moore's talk "Design + Branding Basics for Business" touched on many important aspects of design that all marketers should be familiar with. She emphasized that good design can propel your product into the next dimension through color, typography, layout, images, simplicity, and cohesiveness over other platforms and medias. She explained each point thoroughly, while also showing us examples to really stick it in our minds for good. Her three main points were great: Keep it simple, let it breathe, and be consistent.
Last week my Marketing Management class had the pleasure of listening to a great talk on design by Ms. Leslie Moore, Creative Director of Cache River Valley Seed in Jonesboro, Arkansas. Many marketers today are having to take care of the design responsibilities, and with little direction or proper know-how things can get ugly fast.
Ms. Moore's talk "Design + Branding Basics for Business" touched on many important aspects of design that all marketers should be familiar with. She emphasized that good design can propel your product into the next dimension through color, typography, layout, images, simplicity, and cohesiveness over other platforms and medias. She explained each point thoroughly, while also showing us examples to really stick it in our minds for good. Her three main points were great: Keep it simple, let it breathe, and be consistent.
As a student of design, I had a leg up on the rest of my classmates for once this semester. There were still a couple of things though that were new for me. The main topic I learned about was Postscript type. I had seen Postscript versions before when finding fonts for projects, but I didn't know their exact purpose. As I researched Postscript type, my curiosity grew more about the other two types, OpenType and TrueType. Little as it may seem, this knowledge can make a huge difference when it comes to print quality and character selection. Below is a summary of my findings on the three different font types. I hope you find them as useful as I do!
Postscript - Created by Adobe, these fonts are smooth, detailed, and are of high quality. They are often used for printing, especially professional-quality printing such as books or magazines. An important feature of Postscript type is that it is device independent. This means it creates good looking images regardless of resolution or color rendering method of the output device, and it takes full advantage of the capabilities built into the device. It is now built into many laser printers for high quality rendering of both raster and vector graphics.
TrueType - The standard for digital type fonts which can be scaled to any size and are clear and readable in all sizes. These fonts which were developed by Apple can be sent to any printer or other output without any problems.
OpenType - The new standard developed jointly by Adobe and Microsoft. They can contain either Postscript or TrueType outlines in a common wrapper. An OpenType font is a single file, which can be used on both Mac and Windows without conversion. My favorite part is the greater extension of the character set including small caps, old-style numerals, and more detailed shapes such as glyphs and ligatures. Like the others they can be scaled to any size, are clear and readable in all sizes and can be sent to any printer.
(Adobe Fonts) (Windows Fonts)
Ms. Moore's talk "Design + Branding Basics for Business" touched on many important aspects of design that all marketers should be familiar with. She emphasized that good design can propel your product into the next dimension through color, typography, layout, images, simplicity, and cohesiveness over other platforms and medias. She explained each point thoroughly, while also showing us examples to really stick it in our minds for good. Her three main points were great: Keep it simple, let it breathe, and be consistent.
As a student of design, I had a leg up on the rest of my classmates for once this semester. There were still a couple of things though that were new for me. The main topic I learned about was Postscript type. I had seen Postscript versions before when finding fonts for projects, but I didn't know their exact purpose. As I researched Postscript type, my curiosity grew more about the other two types, OpenType and TrueType. Little as it may seem, this knowledge can make a huge difference when it comes to print quality and character selection. Below is a summary of my findings on the three different font types. I hope you find them as useful as I do!
Postscript - Created by Adobe, these fonts are smooth, detailed, and are of high quality. They are often used for printing, especially professional-quality printing such as books or magazines. An important feature of Postscript type is that it is device independent. This means it creates good looking images regardless of resolution or color rendering method of the output device, and it takes full advantage of the capabilities built into the device. It is now built into many laser printers for high quality rendering of both raster and vector graphics.
TrueType - The standard for digital type fonts which can be scaled to any size and are clear and readable in all sizes. These fonts which were developed by Apple can be sent to any printer or other output without any problems.
OpenType - The new standard developed jointly by Adobe and Microsoft. They can contain either Postscript or TrueType outlines in a common wrapper. An OpenType font is a single file, which can be used on both Mac and Windows without conversion. My favorite part is the greater extension of the character set including small caps, old-style numerals, and more detailed shapes such as glyphs and ligatures. Like the others they can be scaled to any size, are clear and readable in all sizes and can be sent to any printer.
(Adobe Fonts) (Windows Fonts)