In his book “Ogilvy on Advertising” David Ogilvy, who became “the most sought-after wizard in the advertising business” (TIME) brought to light many tried and true methods that made him so successful. Starting his career as a door-to-door salesman, he quickly developed one of the four biggest advertising agencies in the world, Ogilvy & Mather, with one hundred forty offices in forty countries.
This book was a good read for me. I aspire to one day be able to collect my thoughts and knowledge with the clarity of Mr. Ogilvy. I like his honest, old school, no bull crap style in which he presents his life’s findings.
Now ladies and gentlemen, 10 lessons from an advertising wizard.
This book was a good read for me. I aspire to one day be able to collect my thoughts and knowledge with the clarity of Mr. Ogilvy. I like his honest, old school, no bull crap style in which he presents his life’s findings.
Now ladies and gentlemen, 10 lessons from an advertising wizard.
In his book “Ogilvy on Advertising” David Ogilvy, who became “the most sought-after wizard in the advertising business” (TIME) brought to light many tried and true methods that made him so successful. Starting his career as a door-to-door salesman, he quickly developed one of the four biggest advertising agencies in the world, Ogilvy & Mather, with one hundred forty offices in forty countries.
This book was a good read for me. I aspire to one day be able to collect my thoughts and knowledge with the clarity of Mr. Ogilvy. I like his honest, old school, no bull crap style in which he presents his life’s findings.
Now ladies and gentlemen, 10 lessons from an advertising wizard.
1. Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatsoever
2. Long copy sells more than short copy: readers infer that what you are saying holds more value
3. Perfectionism is spelled Paralysis - Churchill (author used on the topic of research)
4. Until you have a better answer, copy
5. Amazing, suddenly, introducing, now - tried & true words
6. Headlines should be 10 words or less
7. Ads with editorial layouts are the most successful
8. Quality of the idea & excellence of execution are the alpha and omega of advertising
9. Advertising is salesmanship in print
10. Ogilvy's secret weapon = Direct mail
There are far too many great quotes and insights in this book to post for you while keeping an acceptable length. Go ahead and read it for yourself, you won't be disappointed. I bought my copy of OGILVY ON ADVERTISING here at Amazon.
This book was a good read for me. I aspire to one day be able to collect my thoughts and knowledge with the clarity of Mr. Ogilvy. I like his honest, old school, no bull crap style in which he presents his life’s findings.
Now ladies and gentlemen, 10 lessons from an advertising wizard.
1. Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatsoever
2. Long copy sells more than short copy: readers infer that what you are saying holds more value
3. Perfectionism is spelled Paralysis - Churchill (author used on the topic of research)
4. Until you have a better answer, copy
5. Amazing, suddenly, introducing, now - tried & true words
6. Headlines should be 10 words or less
7. Ads with editorial layouts are the most successful
8. Quality of the idea & excellence of execution are the alpha and omega of advertising
9. Advertising is salesmanship in print
10. Ogilvy's secret weapon = Direct mail
There are far too many great quotes and insights in this book to post for you while keeping an acceptable length. Go ahead and read it for yourself, you won't be disappointed. I bought my copy of OGILVY ON ADVERTISING here at Amazon.